AI sales & support layer

An AI agent thatsells your product.

Give every product an AI agent that pitches it, answers questions, and closes the sale right in the chat.

Powered by Claude · Stripe Connect · GDPR-compliant · EU-hosted

The AI layer on top of infrastructure you trust
Stripe ConnectNeon PostgresEU-hostedGDPR-compliant
Sales agent
24/7

An AI that pitches, answers and closes — on every product page, day and night.

Support agent
Instant

Answers from your own docs; escalates to you only when it must.

Checkout
1-click

The agent triggers a branded Stripe checkout right inside the chat.

Why Primer

Sell more. Support less.

More sales, on autopilot

The AI agent pitches, answers objections and closes — on every product page, 24/7. No carts left behind at midnight.

Less support load

It answers product, order and delivery questions from your own info, and only escalates to you when it truly must.

Faster setup, no engineering

Hosted storefront, checkout, payouts and delivery built in. Launch in minutes instead of weeks of building.

Built to convert

In-chat checkout means no tab-switching — the buyer pays right in the conversation, the moment intent is there.

What you get

An AI storefront that sells for you

Two AI agents — one to win the sale, one to keep the customer happy — wired into checkout, payouts and delivery for both digital downloads and physical goods you ship, so a conversation becomes revenue.

AI sales agent

An agent that pitches your product, answers buyer questions and handles objections — grounded in your own facts and selling points, then surfaces a buy button the moment intent is clear.

AI support agent

A product-scoped assistant answers questions about the product, the order and delivery from your own information, and escalates to you by email only when it truly can't help.

Closes the sale in chat

When the buyer is ready, the agent triggers a branded Stripe checkout right in the conversation. No tab-switching, no friction — talk, then pay.

Hosted product pages

A polished, localized page for every product: description, documentation, screenshots, the agent and a buy button. Your brand throughout.

Automated delivery & payouts

Digital goods are delivered automatically — we pull the deliverable from your webhook and email it in seconds. For physical products we collect the shipping address, notify you by webhook, and confirm the order to the buyer. Funds settle straight to your Stripe account either way.

Grounded, never invents

Both agents argue only from your product facts and docs — no hallucinated features, prices or guarantees. Defensible by design.

Bilingual by default

The agents, pages, emails and receipts all work in English and German. Translate product content with a single click.

Refunds & disputes

Issue refunds in one click and handle chargebacks through Stripe, with order status kept in sync throughout.

Sales dashboard

Track revenue, conversion and payout status per product from a single dashboard — exportable whenever you need it.

How it works

Four steps from listing to revenue

  1. 1

    Connect Stripe

    A single onboarding flow. KYC is handled by Stripe.

  2. 2

    Publish a product

    Write the page in Markdown, set a price, and choose whether it's a digital download or a physical product you ship.

  3. 3

    The customer checks out

    A branded checkout supporting cards, Apple Pay and PayPal — a seamless experience under your name.

  4. 4

    The order is fulfilled

    Digital: we retrieve the deliverable from your webhook and email it instantly. Physical: we collect the shipping address, notify you, and confirm the order to the buyer. You get paid either way.

Pricing

Simple, flat pricing.

One subscription. Keep 100% of every sale — we never take a cut.

Monthly
€49
per month
  • Hosted storefront & checkout
  • Automated delivery
  • AI sales & support agents
  • Invoicing & EU compliance
  • English & German included
Get started
6 months
€79
≈ €13/mo · billed once
  • Hosted storefront & checkout
  • Automated delivery
  • AI sales & support agents
  • Invoicing & EU compliance
  • English & German included
Get started
Best value
12 months
€99
≈ €8/mo · best value
  • Hosted storefront & checkout
  • Automated delivery
  • AI sales & support agents
  • Invoicing & EU compliance
  • English & German included
Get started

Plus Stripe’s standard processing fees on your sales, paid directly to Stripe.

Full pricing details & FAQ →
FAQ

Questions, answered

What is Primer, exactly?+

Primer gives each of your products its own AI agent that pitches it, answers questions and closes the sale right in the chat — plus a hosted product page, checkout, payouts and automatic delivery, all under your brand.

What can I sell on it?+

Digital products (downloads, licenses, codes, access) and physical goods you ship. You stay the seller; you are responsible for your products being legal and accurately described (see our Acceptable Use policy).

How do my customers get what they bought?+

Digital: on each paid order we call your signed webhook, take the deliverable it returns and email it to the buyer in seconds, with automatic retries. Physical: we collect the shipping address at checkout, notify you by webhook and send the buyer an order confirmation — you ship it.

What does it cost?+

A flat subscription: €49/month, €79 for 6 months, or €99 for 12 months. You keep 100% of your sales — Primer never takes a per-sale cut. Stripe’s standard processing fees apply on your sales and go directly to Stripe.

Who gets the money, and who is the seller?+

You are the seller of record. Payments settle directly to your own Stripe account via destination charges — Primer never holds your money. Prefer no Stripe? You can accept bank transfer with your IBAN instead.

How much work is the setup?+

Minutes, not weeks. Connect Stripe (or add your IBAN), write a product page in Markdown, point us at your delivery webhook, and personalise the agent. No engineering of checkout, delivery or support needed.

Does the AI make things up?+

No. Both the sales and support agents argue only from the facts and docs you provide — no invented features, prices or guarantees. You can even import your existing FAQ/product pages by URL and edit what the AI extracts.

Is it available in German?+

Yes — every page, email and receipt ships in English and German, and you can translate product content with one click.

Ready when you are

Give your product an agent that sells.

Set it up in minutes. The agent pitches, answers and closes — you get paid.